Top 3 things to keep your photography business in focus

You're an artist.

A visual storyteller.

You're a photographer.

And to make a career out of your passion, some business savvy is required.

If running a business sounds too much like work, it doesn't have to, let us simplify it for you by focusing on the the top 3 things to keep your photography business running smoothly.

#1 Clients 

Every business needs customers.

A photography business is a local business.

Google loves local businesses.  The #1 way for a photography business to get clients is Google AdWords.

People are literally searching for you in your area and if you're not advertising on Google you need to.  Forget SEO and the dodgy practices to get your site ranked high only to drop off the radar when Google changes their search algorithm.

Setup an AdWords account and get your phone ringing.  There are tons of great tips to optimize your campaign, one is to setup a Google for Business page and get your address verified.  Then link it to your Adwords account for a bigger ad.  Bigger ad = more clicks.  More clicks = more customers.  It's that simple.

Find an Adwords expert to set it up for you because there are lots of ways to waste money and it's best to get advice.

#2 Copyright

Be clear up front in your terms and statements of work who owns the copyright to your work.

Clients will often copy your work illegally if the terms are not clear.

 Grab a simple, attorney drafted copyright agreement from entrepreneur sites on the web or docstoc.  Upload it to a free e-signature software app and e-mail it to your clients for sign-off.

Taking the time to be professional and risk averse can really pay off.

#3 Insurance

Every business needs insurance because every successful business gets sued eventually.

The USA is the most litigious country in the world and when shooting events like weddings etc. you get one chance at quality work and if something goes wrong you'll have unhappy clients on your hands.

Get a basic policy to cover liability and protect your photography business.

Use Adwords to get your phone ringing & land customers. Be clear about who owns the final work in a simple contract that you can send and sign online.  Lastly, protect your business with a basic business liability insurance policy.


Using initials when e-signing a document

We at Agree'nSign get lots of customers asking for an initials placeholder to drop on a document when preparing it for electronic signature.  Our answer has been to use the "TEXT" widget instead.  We'll probably add an INITIALS widget at some point but for now less is more!

Use the Text Widget for Initials

Agree'nSign Custom Branding

Upload your company logo & color scheme to give signers a consistent, branded experience when they esign documents from your business.  Sign up and try Agree'nSign simple electronic signature software today. 

Share a Reusable Document

If you can create a hyperlink, then you can share an Agree'nSign re-usable document on your website.

Create a simple hyperlink to the re-useable document you'd like to share via your site like this...

Replace the "XYZ" with the reference number of the re-usable document. (Use the "nofollow" attribute so search engines won't crawl the link!)

You can get the reference number of the re-usable document from the address bar as if you were sending it for signature.

Here's a sample HR form we're hosting on this blog as a demonstration.  Try the Sample HR Form

Our Simplified E-Sign API

We got REST this holiday season and by that we don't mean that we took a break!  Take a look at our updated REST-ish API.

Our API makes it real easy for companies and developers to add e-signature functionality to their business applications. 

We've also added a Reminder feature so it's easy to re-send a signature request to a pending party.  Just click the envelope icon next to the pending document on the dashboard.

That's all for now!

The Agree'nSign Team

Simplify Document Signing

Check out this video clip of Cliff Ennico talking about e-signing docs & tips for small biz.  Cliff is a lawyer and author on small business.

He makes some good points, although, seems to complicate what can really be a simple process when using an exceptionally simple online tool like Agree'nSign for e-signing documents. (shameless self promotion)

Around 40 seconds in Cliff talks about how valid & legal an e-signature is... just as valid as a pen & ink signature etc.  Great point... Then 30 seconds later the talk shifts to public/private key technology to authenticate a digital signature.  Huh?!

If your running a small biz I can assure you public/private key "stuff" will require a call to an IT guy and it's a hassle.

Not to mention the parties on the contract will also need some "PKI" infrastructure on their end.  Which will likely lead you to print, sign & fax the document instead of e-signing.

If you were so inclined to employ public/private key technology (a hassle, Agree 'n Sign is hassle free) you certainly don't want to be sending your private key around the internet, something Cliff mentions.  The slip up points to how confusing public/private (PGP/PKI) stuff can be.

Agree'nSign uses digital fingerprinting and authentication technology under the hood and lets you focus on simply executing agreements to get business moving.

A simple way to guard against forgery is with 2-factor authenticationAgree 'n Sign can add a PIN number to documents sent for signature.  When your signing party gets an email invitation to e-sign, they are asked for a PIN, prompting a call to you for said PIN, closing the authentication loop.  Mr. Ennico mentions it's good practice for a "follow up phone call", in our case it happens before the signing ceremony begins.

The Agree'nSign service also offers Document Verification.  Let's say someone cooks up a contract and imprints your signature on it, claiming you signed with our service.  Simply submit it to us for verification, we'll be able to compare "Digital Fingerprints" and find a match in our system.  Just like each persons fingerprint is different, so are document fingerprints. Pretty easy for us to tell if it's the real McCoy.

Let Agree 'n Sign do the record keeping and forget the mumboe jumbo about public & private keys, what small business wants to deal with that?  Close deals faster and keep business moving with Agree 'n Sign simple electronic signature software.

What are you waiting for?  Try it free now!